GoodTherapy alternative for therapists comparing GoodTherapy cost and Psychology Today
The closest GoodTherapy alternatives for a US therapist are Psychology Today (29.95 USD a month, the largest patient audience), Zencare (a higher monthly fee plus a setup fee, with a vetting interview and intro video), TherapyDen (a low cost second listing) and NearbyTherapy (a verified local listing already built from your NPI record). GoodTherapy itself is a paid membership in more than one tier, and new practices can get a reduced rate for their first years.
Most clinicians who leave GoodTherapy do so because inquiries in their city are thin, not because of the fee. The fix is usually a second listing that reaches different patients, kept or dropped after three months of tracking.
GoodTherapy vs Psychology Today and other alternatives
Figures come from each company's own pages where they publish a price, and from independent reviews where they do not. Directory prices change, so confirm the current one on the signup page before you pay.
| Option | What it costs a clinician | Best for |
|---|---|---|
| GoodTherapy | Monthly membership in tiers, reported at about 30.95 to 49.95 USD. Its New Practice program lists 25.95 USD a month for the first two years, or 310 USD a year, for practices three years old or less | Clinicians who value a vetted, ethics focused directory and continuing education |
| Psychology Today | 29.95 USD a month flat, no contract (its own signup page) | Reach in almost every US market, call tracking and a protected phone number |
| Zencare | Reported at about 59 to 98 USD a month plus a one time setup fee of about 130 USD | Private pay practices that want a polished profile with video |
| TherapyDen | Basic profile at no charge, a paid premium tier is needed to show in search results | A cheap second listing to test a market |
| NearbyTherapy | 24 USD a month billed yearly or 49 USD monthly, no per client fee, no share of session fees | A verified local listing that already exists from your NPI record |
Is GoodTherapy worth it for therapists
GoodTherapy is worth it when it sends you at least one client in the first few months, because one weekly private pay client covers years of the membership. It tends to work best for clinicians who like its ethics stance, use its continuing education and practice in a city where its patient audience is active. It works less well where few patients use it.
Reviewers who compare the two directories generally agree on three points.
- Psychology Today shows up more often in Google results for "therapist near me" style searches, so it usually produces more inquiries per listing.
- GoodTherapy reviews profiles before they go live and publishes a large library of articles for patients, which builds trust with readers who arrive from those articles.
- The clinician dashboard on GoodTherapy is plainer than Psychology Today's, and some therapists find it slower to update.
If your GoodTherapy profile has been complete for three months and produced no inquiries, the issue is visibility in your market. Adding a listing that reaches different patients is cheaper than guessing.
Why therapists look for a GoodTherapy alternative
The reasons we hear are practical.
- Few or no inquiries in a specific city, even with a full profile.
- Paying two directories at once and wanting to cut to one plus a cheaper second.
- A new practice coming off the reduced first years rate and reviewing what the full rate buys.
- A group practice that wants one invoice and one page for every clinician instead of separate memberships.
- Wanting verification that patients can see, not only a review that happens behind the scenes.
None of these mean GoodTherapy is a bad directory. They mean the clinician needs evidence of where clients actually come from.
What you get on NearbyTherapy instead of GoodTherapy
NearbyTherapy is built from the federal NPPES NPI registry, so your basic listing already exists before you sign up. You can search for yourself, see exactly what patients see today and decide from there.
- A License verified badge shown on your profile after we compare your NPI, license number and state with NPPES and your state board lookup.
- Your profile appears in the concern, insurance and fee filters patients use. Unclaimed registry listings do not.
- Patient inquiries by email, released only after the patient confirms their own address, so you are not answering spam.
- No reviews or star ratings on any profile, which keeps you clear of the testimonial rules in most professional ethics codes.
- Flat pricing with no per client fee and no share of your session fees.
- On the Featured plan, priority placement in your city and up to 5 nearby ZIP codes, plus an SMS alert for each inquiry.
How the check works is on the therapist license verification page.
How to move from GoodTherapy to NearbyTherapy
- Search your name or NPI on the claim your therapist profile page. Your registry listing appears in a few seconds.
- Claim it and confirm your license number and state. We check both against NPPES and your state board.
- Copy your statement, specialties, insurance and fees from your GoodTherapy profile so patients see the same details everywhere.
- Choose a plan and keep GoodTherapy running until its billing period ends. Ask every new client where they found you for the next three months.
- Keep whichever listings brought clients. Cancel the rest.
NearbyTherapy plans for clinicians leaving GoodTherapy
Every plan is a flat subscription. Yearly billing saves 50 percent.
| Plan | Yearly billing | Monthly billing | Fits |
|---|---|---|---|
| Solo | 24 USD per month | 49 USD per month | One clinician with a complete verified profile |
| Featured | 49 USD per month | 99 USD per month | Clinicians building a caseload who want priority placement |
| Group Practice | 99 USD per month | 199 USD per month | Practices up to 10 clinicians |
| Clinic | 249 USD per month | 499 USD per month | Clinics up to 40 clinicians and several locations |
Practices replacing several GoodTherapy memberships with one account can read about the group practice directory listing. Full plan details are on the therapist directory listing page.
How to pick between GoodTherapy, Psychology Today and a newer directory
Search your own city and specialty on each directory the way a patient would. Count how many profiles load before yours would appear. A directory where you show on the first screen often sends more inquiries than a bigger one where you sit on page six.
Then match the directory to how you get paid. Private pay clinicians benefit most from directories where patients compare fees and specialties. If you mostly take insurance, a credentialing network may fill hours faster than any listing, and a directory only needs to cover the private pay slots.
Track sources for three months and keep what pays. Our guide to marketing for therapists covers the profile details patients read first, and the comparison of Psychology Today alternatives covers the insurance networks in more depth.
How much does GoodTherapy cost for therapists
GoodTherapy is a paid monthly membership with more than one tier. Independent reviews report roughly 30.95 to 49.95 USD a month, and its New Practice program lists 25.95 USD a month for the first two years, or 310 USD a year, for practices three years old or less. Check GoodTherapy's signup page for today's price.
Is GoodTherapy or Psychology Today better
Psychology Today usually sends more inquiries because more patients find it through Google, and it costs a flat 29.95 USD a month. GoodTherapy is smaller but vets profiles and offers continuing education. Many therapists keep Psychology Today and test GoodTherapy or another directory as a second listing.
Is GoodTherapy worth it for therapists
It is worth it if it brings at least one client within a few months, since one weekly client pays for years of membership. In cities where few patients use it, a complete profile can go months without an inquiry. Track the source of every new client before renewing.
Can I cancel GoodTherapy and keep my clients
Yes. Clients you already see stay with you, because the directory only handles the first contact. Before you cancel, add your new listing and update your website and email signature so patients who search for you still find a current profile.
What is a cheaper alternative to GoodTherapy
TherapyDen offers a basic profile at no charge with a paid premium tier, and NearbyTherapy costs 24 USD a month billed yearly with a License verified badge. Insurance networks such as Headway charge clinicians no subscription but pay at the network's insurance rates.
Your listing is already on NearbyTherapy
Search your name or NPI, see what patients see today, then claim and verify your profile.