Psychology Today listing cost and what other therapist directories charge
A Psychology Today listing costs 29.95 USD per month for a therapist profile, billed monthly with no contract, and you can cancel at any time. That is about 360 USD a year. For most clinicians the fee itself is not the hard part of the decision. The real question is whether the listing sends enough inquiries in your city to fill the hours you have open, and what a second directory would add.
What the Psychology Today fee includes
Psychology Today publishes one flat price for a clinician profile rather than tiers. According to its signup page, the 29.95 USD monthly membership covers the profile in its therapist directory plus several tools around it.
- A searchable profile with your photo, statement, specialties, issues, insurance and fees
- A teletherapy platform included with the membership
- A protected phone number so patients can call without seeing your personal line
- Call and email tracking, so you can see how many contacts the profile produces
- Optional support group listings
- A free month for each colleague who joins from your invitation
There is no contract. You can stop the membership at any time, which makes it a low risk test for a new practice.
How to tell if a 29.95 USD listing pays for itself
The math is simple once you know your own numbers. Take your session fee and multiply it by the sessions a typical new client attends. If you charge 150 USD and a client comes weekly, that one client is worth about 600 USD a month to the practice. Against that, a 29.95 USD listing needs to bring one client every year or so to break even.
That is why most clinicians who leave Psychology Today do not leave over price. They leave because the inquiries stop or never start. Three things decide that.
- How crowded your city is. In large metro areas a search can return hundreds of profiles, and patients rarely read past the first screens.
- How complete your profile is. Patients filter by insurance, fee and concern, and a vague profile gets skipped.
- How fast you reply. Many people message several therapists on the same evening and book with whoever answers first.
Track the source of every inquiry for three months. If the listing produces none in that time after you have filled in every field, the problem is visibility in your market, and a second directory is worth testing.
What other therapist directories charge
Most therapist directories sit in the same price band as Psychology Today, and a few use a different model altogether. Prices change often, so treat this as a starting point and confirm on each signup page.
| Directory | Pricing model | Notes |
|---|---|---|
| Psychology Today | 29.95 USD per month, flat | Largest US directory, teletherapy and phone number included |
| GoodTherapy | Monthly membership in more than one tier | Higher tier adds practice management tools |
| Zencare | Monthly membership plus a one time setup fee | Vetting interview and intro video on each profile |
| TherapyDen | Basic profile at no charge, paid premium tier | Premium is needed to appear in search results |
| Mental Health Match | Paid subscription | Matching questionnaire instead of a plain list |
| Headway, Grow Therapy | No clinician subscription | Insurance networks, you are paid at the platform's insurance rates |
| NearbyTherapy | 24 USD per month billed yearly, or 49 USD monthly | Profile already built from your NPI record, License verified badge, no cut of session fees |
Running two or three listings at once usually costs 60 to 120 USD a month in total. For a private practice that is still less than one session.
We compare these options in more detail, including where each one is strongest, on our page about Psychology Today alternatives for therapists.
Where NearbyTherapy fits next to Psychology Today
NearbyTherapy is a directory of licensed therapists built from the federal NPPES NPI registry. Your basic listing already exists, so you can search for yourself before you pay anything. Claiming it moves your profile into the concern, insurance and price filters patients use, and adds a License verified badge after we check your license number against NPPES and your state board.
Inquiries arrive by email and are released only after the patient confirms their own address, which keeps spam out of your inbox. There are no reviews or ratings on any profile. The Solo plan is 24 USD a month billed yearly or 49 USD monthly. Featured, at 49 USD a month billed yearly or 99 USD monthly, adds priority placement in your city and up to 5 nearby ZIP codes and an SMS alert for each inquiry. Every option is on the therapist directory listing page.
Many clinicians run NearbyTherapy alongside Psychology Today for a few months and compare where their inquiries come from. Start on the claim your therapist profile page.
Getting more inquiries from any paid listing
Whatever you pay for, the same few details decide whether a patient contacts you. State your fee and whether you offer a sliding scale. Name the insurance plans you accept, or say plainly that you are out of network and provide superbills. Say whether you meet in person, online or both, and in which states you are licensed. Write the first two sentences of your statement about the client, not about your training.
Link your directory profiles from your own practice website and email signature so patients who find you elsewhere can check your credentials in one click. If you do not have a site yet, an AI website builder can put up a simple practice page in an afternoon, and your claimed profile works as a professional page in the meantime. More on what patients look for first is in our guide to marketing for therapists.
How much does it cost to be listed on Psychology Today
A therapist profile on Psychology Today costs 29.95 USD per month, according to its signup page. There is no contract and you can cancel at any time. The fee includes the directory profile, a teletherapy platform, a protected phone number and call and email tracking.
Is there a free trial for Psychology Today
Psychology Today has at times promoted introductory free months for new members, and its signup page offers a free month for each colleague who joins from your invitation. Check the signup page for the current offer before you join.
Is a Psychology Today listing tax deductible
Directory listing fees are generally treated as an advertising expense for a private practice in the US. Ask your accountant how it applies to your own business and keep the monthly receipts.
Can I cancel my Psychology Today membership at any time
Yes. Psychology Today states that there are no contracts and that members can cancel at any time. Your profile stops showing in the directory once the membership ends.
What is cheaper than Psychology Today for therapists
TherapyDen offers a basic profile at no charge with a paid premium tier, and insurance networks such as Headway charge clinicians no subscription. NearbyTherapy costs 24 USD a month billed yearly and already holds a listing built from your NPI record.