Psychology Today alternatives for therapists and group practices
The main Psychology Today alternatives for therapists are other paid directories (GoodTherapy, Zencare, TherapyDen, Mental Health Match), insurance networks that bring clients through your panels (Headway, Grow Therapy, Alma), and newer local directories such as NearbyTherapy. Most clinicians do not replace Psychology Today outright. They add one or two listings that reach a different group of patients and keep the one that sends inquiries.
NearbyTherapy already has a listing for you built from your public NPI record. Claiming it adds a License verified badge, your fees and insurance, and patient inquiries by email, from 24 USD a month billed yearly.
Psychology Today and its alternatives compared
Prices below are the ones each company publishes or that independent reviews report. Directories change their plans often, so confirm the current price on each signup page before you commit.
| Option | How you pay | Best for |
|---|---|---|
| Psychology Today | 29.95 USD per month flat, no contract, cancel any time (its own signup page) | Clinicians in most US markets who want broad reach |
| GoodTherapy | Paid monthly membership, the higher tier bundles practice management tools | Clinicians who also want basic practice software |
| Zencare | Monthly membership plus a one time setup fee | Private pay practices in large metro areas |
| TherapyDen | Basic profile at no charge, a paid premium tier is needed to show in search results | Clinicians testing a second listing cheaply |
| Mental Health Match | Paid subscription | Clinicians with a clear niche |
| Headway, Grow Therapy | No subscription for the clinician, the platform credentials you and bills insurance | Clinicians who want to take insurance without the paperwork |
| Alma | Monthly membership | Clinicians who want insurance panels and a peer network |
| NearbyTherapy | Flat subscription from 24 USD per month billed yearly, 49 USD monthly, no per client fee, no cut of session fees | Clinicians who want a verified local listing alongside, or instead of, their current directory |
Where each directory is strong and where it falls short
- Psychology Today has the best known name in the US, a strong search presence, an included teletherapy platform, a protected phone number and call tracking. In busy cities a listing can return hundreds of profiles, so a new clinician can sit far down the page.
- GoodTherapy is a long running directory whose articles draw readers, and profiles are reviewed before they go live. Its patient audience is smaller than Psychology Today's in most cities.
- Zencare runs a vetting interview and adds an intro video to each profile, which builds trust with patients. It costs more and onboarding takes longer.
- TherapyDen is low cost and has inclusive filters. Its audience is small outside a few cities.
- Mental Health Match uses a questionnaire to send patients who fit your specialties. Fewer people search it in most markets.
- Headway and Grow Therapy fill a caseload with insured clients and handle claims for you. In return you accept the platform's insurance rates and rules.
- Alma pairs insurance credentialing with a referral directory and a clinician community. The membership fee comes on top of insurance rates.
- NearbyTherapy already holds your profile from the NPI registry, checks your license against NPPES and your state board, and releases inquiries only after the patient confirms their email. It is newer and less known than Psychology Today.
Why therapists look for an alternative to Psychology Today
The reasons are usually practical rather than about the price. At 29.95 USD a month, one new weekly client covers a year of the listing many times over. The question is whether the listing brings that client.
- In large cities a search for therapists can return hundreds of profiles, and patients rarely scroll past the first screens.
- Inquiries can be uneven. Some clinicians report steady messages, others go months with none and cannot tell why.
- Clinicians who already fill their caseload through insurance panels may only need a listing that sends private pay or specialty inquiries.
- Group practices want one place to manage every clinician, route inquiries to the right person and pay one invoice.
A second listing is cheap insurance against a quiet month. Most directories cost less per month than a single session fee.
What NearbyTherapy does differently from other therapist directories
NearbyTherapy starts from the federal NPPES NPI registry, so every licensed behavioral health provider in the US already has a basic listing. Patients can find you before you sign up. When you claim it, your profile moves into the concern, insurance and price filters, which match claimed profiles only.
- License verified badge after we compare your NPI, license number and state with NPPES and your state board lookup.
- Patient inquiries delivered by email, released only after the patient confirms their address, which cuts out spam.
- No reviews or ratings on any profile, so nothing puts you at odds with the testimonial rules in your ethics code.
- On the Featured plan, priority placement in your city and up to 5 nearby ZIP codes, plus up to 3 city and concern pages you choose.
- Flat pricing with no per client fee and no share of your session fees.
The full verification process is on the therapist license verification page.
How to add NearbyTherapy next to your current listing
- Search for your name or NPI on the claim your therapist profile page. Your registry listing appears in a few seconds.
- Claim it and confirm your license number and state. We check them against NPPES and your state board.
- Copy your statement, specialties, insurance and fees from your existing directory profile so patients see the same details everywhere.
- Pick a plan. You can keep Psychology Today running for a few months and compare where your inquiries come from before you decide what to keep.
NearbyTherapy plans for solo clinicians and practices
Every plan is a flat subscription. Yearly billing saves 50 percent.
| Plan | Yearly billing | Monthly billing | Fits |
|---|---|---|---|
| Solo | 24 USD per month | 49 USD per month | One clinician with a complete verified profile |
| Featured | 49 USD per month | 99 USD per month | Clinicians building a caseload who want priority placement |
| Group Practice | 99 USD per month | 199 USD per month | Practices up to 10 clinicians |
| Clinic | 249 USD per month | 499 USD per month | Clinics up to 40 clinicians and several locations |
Group practices that want one page for every clinician can read about the group practice directory listing. Every detail of each plan is on the therapist directory listing page.
How to choose the right directory for your practice
Start with the clients you want to reach. If you take insurance and want a full caseload fast, an insurance network such as Headway or Grow Therapy may fill hours sooner than any directory. If you are private pay, a directory where patients compare fees and specialties matters more.
Then look at the market. Search your own city and specialty on each directory the way a patient would and count how many profiles appear before yours would. A smaller directory where you appear on the first screen can send more inquiries than a large one where you sit on page nine.
Finally, track the source of every inquiry for three months. Ask new clients where they found you and keep the listings that pay for themselves. Our guide to marketing for therapists covers what patients check on a profile before they reach out.
Is there an alternative to Psychology Today for therapists
Yes. Therapists commonly list on GoodTherapy, Zencare, TherapyDen, Mental Health Match and NearbyTherapy, or join insurance networks such as Headway, Grow Therapy and Alma. Most keep Psychology Today and add one or two of these, then keep whichever listings bring inquiries.
How much does a Psychology Today listing cost
Psychology Today lists a fixed fee of 29.95 USD per month for a therapist profile, with no contract and cancellation at any time. Its signup page also offers a free month for each colleague who joins from your invitation. Check the signup page for the current price.
Is Psychology Today worth it for therapists
It often is, because one new weekly client pays for years of the listing. It works less well in crowded cities where a new profile sits far down the results. Track where each inquiry comes from for a few months, then decide whether to keep it, add a second directory or both.
Can I be listed on more than one therapist directory
Yes. Listing on several directories is common and allowed. Keep your credentials, fees and insurance identical across profiles so patients see consistent details, and update every listing when your availability changes.
Does NearbyTherapy take a cut of session fees
No. NearbyTherapy is a flat subscription from 24 USD per month billed yearly. There is no per client fee and no share of your session fees, and patients contact you directly.
Your listing is already on NearbyTherapy
Claim it, verify your license and start receiving inquiries from people searching near you.